Lunds upgrade Falls Cinema, creating an experience for its future customers

Both sides of Falls Cinema are looking quite different these days. The business, owned by Jeff Lund and his son, Daniel, is getting  completing renovated on both sides of the theater, which will soon house luxury loungers...take a minute to appreciate how comfortable that sounds...

In addition to the new seating, bigger, wider, taller screens will be in place, along with new curtains and updates to the sound system.

The new luxury loungers, which recline and will have tables in front of them, will be installed on platforms. Jeff and his friend, Parker Comstock, were busy drawing out the platform lines on the wall to start construction on that. Because of the size of this new seating, the capacity will go down a bit. One side will seat 67 while the other hits the 100 mark.

Based on COVID-19 guidelines, theaters are able to open this coming weekend with a limited capacity, however, with the renovations still underway, it’ll be just a few more weeks until Falls Cinema opens its doors for business. The opening date right now is planned for Friday, July 24th, right in time to show the highly-anticipated film, Mulan!

Lund says to expect a few new things offered by the theater - dinner and movie being one of those, for example. Occasionally, an area restaurant will cater a meal where guests will be able to reserve their spot and enjoy dinner and a movie. In fact, reserving seats for even the regular show times is now becoming an option for guests to do online.

Concessions remain on-site with about a dozen part-time workers employed. 

Falls Cinema has been shut down since March, along with everywhere else. The Lunds have used that time to their advantage by beginning the renovations. All the walls were re-insulated and sheet-rocked during that time, too.

“You know, we’re just trying to give Thief River Falls and the surrounding area a really awesome movie theater. What we had before was good, but we want to make it great. We want to make it an EXPERIENCE,” shared Jeff. 

In addition to owning the theater, Jeff Lund works full-time with Garden Valley while his son Daniel is works for Sjobergs